SECOND-HAND BOOKSELLER.
It would seem not to be so very difficult a matter to buy an article for
fifty cents and sell it for seventy-five. Business men know, however, that
to live and thrive by buying and selling requires a special gift, which is about
as rare as other special gifts by which men conquer the world. In some
instances, it is easier to make a thing than to sell it, and it is not often
that a man who excels in the making succeeds equally well in the selling.
General George P. Morris used to say:
“I know a dozen men in New York
who could make a good paper, but among them all I
do not know one who could sell it.”
The late Governor Morgan of New York
had this talent in a singular degree even as a boy.
His uncle sent him to New York, to buy, among other
things, two or three hundred bushels of corn.
He bought two cargoes, and sold them to advantage
in Hartford on his way from the stage office to his
uncle’s store, and he kept on doing similar things
all his life. He knew by a sort of intuition when
it was safe to buy twenty thousand bags of coffee,
or all the coffee there was for sale in New York,
and he was very rarely mistaken; he had a genius for
buying and selling.
I have seen car-boys and news-boys
who had this gift. There are boys who will go
through a train and hardly ever fail to sell a book
or two. They improve every chance. If there
is a passenger who wants a book, or can be made to
think he wants one, the boy will find him out.
Now James Lackington was a boy of
that kind. In the preface to the Memoirs which
he wrote of his career he described himself as a person
“who, a few years since, began business with
five pounds, and now sells one hundred thousand volumes
annually.” But in fact he did not begin
business with five pounds, but with nothing at all.
He was the son of a drunken shoemaker
who lived in an English country town, and he had no
schooling except a few weeks at a dame’s school,
at twopence a week. He had scarcely learned his
letters at that school when his mother was obliged
to take him away to help her in tending his little
brothers and sisters. He spent most of his childhood
in doing that, and, as he remarks, “in running
about the streets getting into mischief.”
When he was ten years old he felt the stirring of an
inborn genius for successful traffic.
He noticed, and no doubt with the
hungry eyes of a growing boy, an old pie-man, who
sold his pies about the streets in a careless, inefficient
way, and the thought occurred to him that, if he had
pies to sell, he could sell more of them than the
ancient pie-man. He went to a baker and acquainted
him with his thoughts on pie-selling, and the baker
soon sent him out with a tray full of pies. He
showed his genius at once. The spirited way in
which he cried his pies, and his activity in going
about with them, made him a favorite with the pie-buyers
of the town; so that the old pie-man in a few weeks
lost all his business, and shut up his shop.
The boy served his baker more than a year, and sold
so many pies and cakes for him as to save him from
impending bankruptcy. In the winter time he sold
almanacs with such success that the other dealers
threatened to do him bodily mischief.
But this kind of business would not
do to depend on for a lifetime, and therefore he was
bound apprentice to a shoemaker at the age of fourteen
years, during which a desire for more knowledge arose
within him. He learned to read and write, but
was still so ashamed of his ignorance that he did
not dare to go into a bookstore because he did not
know the name of a single book to ask for. One
of his friends bought for him a little volume containing
a translation from the Greek philosopher Epictetus,
a work full of wise maxims about life and duty.
Then he bought other ancient authors, Plato, Plutarch,
Epicurus, and others. He became a sort of Methodist
philosopher, for he heard the Methodist preachers
diligently on Sundays, and read his Greek philosophy
in the evenings. He tells us that the account
of Epicurus living in his garden upon a halfpenny
a day, and considering a little cheese on his bread
as a great treat, filled him with admiration, and
he began forthwith to live on bread and tea alone,
in order to get money for his books. After ending
his apprenticeship and working for a short time as
a journeyman, he married a buxom dairymaid, with whom
he had been in love for seven years. It was a
bold enterprise, for when they went to their lodgings
after the wedding they searched their pockets carefully
to discover the state of their finances, and found
that they had one halfpenny to begin the world with.
They had laid in provisions for a day or two, and they
had work by which to procure more, so they began their
married life by sitting down to work at shoemaking
and singing together the following stanza:
“Our portion is not
large indeed,
But then how little do we
need!
For nature’s
wants are few.
In this the art of living
lies,
To want no more than may suffice,
And make that
little do.”
They were as happy as the day was long. Twenty times, reports this
jolly shoemaker, he and his wife sang an ode by Samuel Wesley, beginning:
“No glory I covet, no
riches I want,
Ambition is nothing to me;
The one thing I beg of kind
Heaven to grant
Is a mind independent and
free.”
They needed their cheerful philosophy,
for all they had to spend on food and drink for a
week was a sum about equal to one of our dollars.
Even this small revenue grew smaller, owing to the
hard times, and poor James Lackington saw his young
wife pining away under insufficient food and sedentary
employment. His courage again saved him.
After enduring extreme poverty for three years, he
got together all the money he could raise, gave most
of it to his wife, and set out for London, where he
arrived in August, 1774, with two and sixpence in his
pocket.
It was a fortunate move for our brave
shoemaker. He obtained work and good wages at
once, soon sent for his wife, and their united earnings
more than supplied their wants. A timely legacy
of ten pounds from his grandfather gave them a little
furniture, and he became again a frequenter of second-hand
bookstores. He could scarcely resist the temptation
of a book that he wanted. One Christmas Eve he
went out with money to buy their Christmas dinner,
but spent the whole sum for a copy of Young’s
“Night Thoughts.” His wife did not
relish this style of Christmas repast.
“I think,” said he to
his disappointed spouse, “that I have acted
wisely; for had I bought a dinner we should have eaten
it to-morrow, and the pleasure would have been soon
over; but should we live fifty years longer we shall
have the ‘Night Thoughts’ to feast upon.”
It was his love of books that gave him abundant Christmas dinners for the
rest of his life. Having hired a little shop in which to sell the shoes
made by himself and his wife, it occurred to him that he could employ the spare
room in selling old books, his chief motive being to have a chance to read the
books before he sold them. Beginning with a stock of half a hundred
volumes, chiefly of divinity, he invested all his earnings in this new branch,
and in six months he found his stock of books had increased fivefold. He
abandoned his shoemaking, moved into larger premises, and was soon a thriving
bookseller. He was scrupulous not to sell any book which he thought
calculated to injure its readers, although about this time he found the
Methodist Society somewhat too strict for him. He makes a curious remark
on this subject:
“I well remember,” he
says, “that some years before, Mr. Wesley told
his society at Bristol, in my hearing, that he could
never keep a bookseller six months in his flock.”
His trade increased with astonishing
rapidity, and the reason was that he knew how to buy
and sell. He abandoned many of the old usages
and traditions of the book trade. He gave no
credit, which was itself a startling innovation; but
his master-stroke was selling every book at the lowest
price he could afford, thus giving his customers a
fair portion of the benefit of his knowledge and activity.
He appears to have begun the system by which books
have now become a part of the furniture of every house.
He bought with extraordinary boldness, spending sometimes
as much as sixty thousand dollars in an afternoon’s
sale.
As soon as he began to live with some liberality kind friends foretold his
speedy ruin. Or, as he says:
“When by the advice of that
eminent physician, Dr. Lettsom, I purchased a horse,
and saved my life by the exercise it afforded me, the
old adage, ‘Set a beggar on horseback and he’ll
ride to the devil,’ was deemed fully verified.”
But his one horse became two horses, and his chaise a chariot with liveried
servants, in which vehicle, one summer, he made the round of the places in which
he had lived as a shoemaker, called upon his old employers, and distributed
liberal sums of money among his poor relations. So far from being ashamed
of his business, he caused to be engraved on all his carriage doors the motto
which he considered the secret of his success:
SMALL PROFITS DO GREAT THINGS.
In his old age he rejoined his old
friends the Methodists, and he declares in his last
edition that, if he had never heard the Methodists
preach, in all probability he should have remained
through life “a poor, ragged, dirty cobbler.”